What is bulk mail?
Marketing campaigns come in all shapes and sizes. One of the major ones are mailing campaigns. A cost effective technique that when done right, and done well, can net you some great results that can compare to higher end campaigns.
But when it comes to these campaigns, sometimes little tid-bits of information about how the process occurs get lost. One of the important aspects of a mail marketing campaign is Bulk Mail. Bulk Mail is the concept of receiving a discount on large numbers of postage items. When you propose to mail with Australia Post, and are looking at posting more than 300 bar-coded articles, they offer you a bulk mail discount.
Here at Handline, we pass on those savings to you, offsetting the cost of outsourcing your entire mail campaign to us. We can process your articles from spread sheet to finished article. We print our envelopes to Australia Post’s guidelines, get your articles inserted, and lodge the mail with Australia post. While you can sit back at home knowing everything is taken care of.
This is just one of the ways that Bulk Mail works, so when you need to post a large number of items, you can expect it to be cheaper!