Variable Data Printing (VDP) is a form of on-demand printing in which the various elements that form the document such as text, graphics and images can change from one printed sheet to the next, without stopping, using information imported from a database or external file.
Variable data printing changes information from piece to piece within the same print run to customise specific messages to each individual or client. Handline can help you with everything from simple mail merge documents to highly personalised variable messages and images as well as full-color direct mail campaigns.
For example, personalised letters, each with the same basic layout, can be printed with a different name and address on each letter in multiple points. Variable data printing is mainly used for direct marketing, advertising and invoicing.