1. 1.     Digital printing.

In simple words, digital printing refers to the printing of documents or graphics from digital device (such as computer) to the Digital Printing friendly devices (such as laser and inkjet printers).

1. 2.     Offset printing.

Offset printing often called as ‘offset lithography’ is a method of mass production of printing materials. This printing process passes through several stages which help in enhanced printing quality and size.

1. 3.     Screen printing.

Screen Printing also referred as ‘serigraphy’ is a method of creating an image on different types of surface such as glass, cloth, paper or any 3D objects.

We have tried to discover their differences in a simple way, so everyone can understand, compare and use them upon their need. There are few main distinctions:

• Purpose

Every type of printing has its own purpose. The digital printing is especially useful for printing official documents, direct mail variable data printing, colour brochures, etc. Offset printing is useful for printing the material on larger paper sizes. The offset printer is capable of printing certain types of surfaces with limited options. For example, it is difficult to use offset printing on 3 dimensional objects, therefore most of the time it can print flat surface. In case of Screen Printing, it is useful for printing the inked images on various surfaces with large amount of shapes such as coffee mug, designer’s T-shirts and any other types of shapes which needs to be printed at various angles.

• Budget

Budget is also necessary to recognize the importance of each types of printing. If you need to print short run documents, brochures and have limited amount to spend, then digital printing is a great solution. Offset printing mainly helps in producing large amount of the same image. Screen printing is mainly useful to print on objects (such as 3D) with various shapes, plastics or large format posters.

• Process:

The digital printing follows a direct process of printing the documents which are prompted by digital device and printing is made in digital friendly printers such as laser and inkjet printers.  The offset printing generally passes through two types of processes to produce better quality material in large amount. In this process inked image is transferred from a plate to a rubber blanket then to the printing surface. The screen printing follows totally different process printing because of the surface and the procedure of printing multiple designs. In this type of printing, a woven fabric is used to print on the defined frame which is called stencil.

At last, it is useful to remember that every printing type has its own importance and the user needs to analyse their printing requirements for the best quality and budget.

So what is Direct Response Marketing? Well in a nutshell, Direct-Response Marketing is a type of marketing aimed at getting an instant response from the customer. As this method eliminates intermediaries between the seller and buyer, if the marketing strategy is implemented successfully then this marketing strategy can really optimise your businesses performance. Creating a successful campaign can be easy if you know what your customers want.

Once you have found the right consumer to target.  The most important thing is to get the users attention, your advertisements need a really stand out title and will make the customer want to read on. No one likes to be sold anything these days, so you need to make your consumers curious about the product/services you are offering and arouse an emotion from them. From here you need to offer your customer an incentive to take action, and to take action right now. That is what direct-response marketing is all about, getting an immediate response, and make importantly making it easy for them to do so.

There are many media’s that can be used to deliver direct-response marketing. One of the best ways is by direct mail. With our services at Handline, we can assist you in effectively communicating with your new and existing customers.  With our high accuracy rate and quality standards we ensure that your message will be delivered.  We can integrate your direct-response marketing with our bulk mail service, and expose your high quality ads to thousands of customers, at a relatively small cost compared to other advertising Medias.

To receive the BMP accreditation, you must show that you are committed to providing efficient and effective mail campaigns for your customers, and that exactly what we at Handline strive to do every day. Our most valued customers that have used us for years already know this, and won’t come as a big surprise, it’s just that now we have a certificate to prove it!

A big thank you to Australia Post for giving us the accreditation, and partnership, we look forward to many years of committed service to our customers in serving the mail and postage needs of Australia. We hope you join us on our journey to the upmost of service and help us to become the biggest mail services company in Australia!

But when it comes to these campaigns, sometimes little tid-bits of information about how the process occurs get lost. One of the important aspects of a mail marketing campaign is Bulk Mail. Bulk Mail is the concept of receiving a discount on large numbers of postage items.  When you propose to mail with Australia Post, and are looking at posting more than 300 bar-coded articles, they offer you a bulk mail discount.

Here at Handline, we pass on those savings to you, offsetting the cost of outsourcing your entire mail campaign to us. We can process your articles from spread sheet to finished article. We print our envelopes to Australia Post’s guidelines, get your articles inserted, and lodge the mail with Australia post. While you can sit back at home knowing everything is taken care of.

This is just one of the ways that Bulk Mail works, so when you need to post a large number of items, you can expect it to be cheaper!

Maybe you’re struggling for marketing ideas, or maybe you need to come up with a diverse marketing strategy and need some additional ideas. Maybe you should consider throwing Direct Mail Marketing into the mix. But what exactly is direct mail?

In relation to marketing and advertising, the term Direct Mail refers to any printed media, such as letters, ads, dl cards or postcards that are delivered via the postal service, this may be as simple as sending a few promotional coupons to your most valued customers using Australia Post, or hiring a contracted courier to deliver thousands upon thousands of Direct Marketing advertisements direct to thousands of homes around Australia.

One of the biggest advantages of using Direct Mail in your next marketing campaign is that you have complete control over who you want your audience to be. You can be extremely specific and targeting in your approach. Because of this, you save many of your marketing dollars when aiming to advertise to a mass audience.

How specific you get in your Direct Mail Marketing campaign can sometimes define how well you succeed in it. Obviously this applies to all mediums when it comes to marketing, but with a Direct Mail campaign, you have such a large opportunity for control that it would be a waste to not take advantage of it. It’s imperative that you take the time to define your audience, and define it well. Tailoring your message to fit your target will be one of the biggest keys to your success. You need to ask the big questions such as, where do these people work? What is their household income? How old are the people in the house? Do your homework!!!!

Once you figure out what type of people you want to target with your Direct Mail Marketing campaign, you’re going to want to get some mailing lists. These can either be self compiled from your own database of existing customers, or you may purchase a mailing list off a market researcher. You may even go as far as hiring your own market researchers depending on whether you can use the data in other parts of your marketing campaign, and your marketing budget can afford it.

Then once all this is compiled, and the actual media is all put together, that’s where a company like us, Handline can come in, and perform the task of mailing out your Direct Mail advertisements. We provide the best Direct Mail Services in Australia. We can handle your campaign from Printing To lists to assembly to mailing. So drop us a line today and see how Handline can help you with your next marketing campaign.