What does it take for a new e-commerce business to compete in today’s margin-hungry market? Is good business strategy enough for a company to establish it’s name among consumers? Or maybe setting up high expectations, coming up with innovative product ideas and having solid business model? These are important factors but not enough to get your business to the very top. Low cost products, efficiency, top satisfaction, availability and accessibility are just few of the characteristics you must embed in your company’s DNA in order to keep existing and attract new customers. And above all, consumers’ satisfaction. Consumer satisfaction is …

So, for a while you had an idea of an it-product that will increase your company’s revenue and you just manufactured it. It is a brilliant product and you know consumers will fall in love with it after first use. There is just one problem. How will you reach out to your targeted audience? Moreover, how will you make this product stand out in a vast ocean of choices? You know from your own personal experience how important it is to advertise a new product. Costly TV advertising, brochure printing, protective yet eye-catching packaging are just few of the necessary …

Pack your Christmas Hampers with us Christmas is the biggest spending season of the year. Customers are expecting discounts but besides that are ready to spend more than they did last year and the year before that. It’s a jolly season of spending time with friends and family and of course – gift giving. Christmas hamper season is here Christmas hampers are a popular gift option. And while it certainly matters what is on the inside, a quality package makes a lot of difference in terms of the perceived value and quality. People often make these decisions based on visual …

Direct mail marketing in one of the most important pieces of your marketing strategy. With the constant bombardment of advertising messages on customer every day, overflowing mailboxes and full inboxes, you have to find a way to stand out from the competition. Here are some direct marketing tips that will help you utilize the power of this marketing medium and engage your customers even further.              1.Target the right people The most important thing about any marketing campaign is targeting the right people. These are you prospect customers, the people who are most likely to be …

Before discussing the difference among digital, offset and screen printing, we would like to give some basic ideas of these printing methods, which will give you basic fundamental concepts about how do they work. 1.     Digital printing. In simple words, digital printing refers to the printing of documents or graphics from digital device (such as computer) to the Digital Printing friendly devices (such as laser and inkjet printers). 2.     Offset printing. Offset printing often called as ‘offset lithography’ is a method of mass production of printing materials. This printing process passes through several stages which help in enhanced printing quality …

Direct Response marketing, how it works… So what is Direct Response Marketing? Well in a nutshell, Direct-Response Marketing is a type of marketing aimed at getting an instant response from the customer. As this method eliminates intermediaries between the seller and buyer, if the marketing strategy is implemented successfully then this marketing strategy can really optimise your businesses performance. Creating a successful campaign can be easy if you know what your customers want. Once you have found the right consumer to target.  The most important thing is to get the users attention, your advertisements need a really stand out title and …

Handline has just officially become an accredited registered bulk mail partner with Australia Post! To receive the BMP accreditation, you must show that you are committed to providing efficient and effective mail campaigns for your customers, and that exactly what we at Handline strive to do every day. Our most valued customers that have used us for years already know this, and won’t come as a big surprise, it’s just that now we have a certificate to prove it! A big thank you to Australia Post for giving us the accreditation, and partnership, we look forward to many years of committed service …

Marketing campaigns come in all shapes and sizes. One of the major ones are mailing campaigns. A cost effective technique that when done right, and done well, can net you some great results that can compare to higher end campaigns. But when it comes to these campaigns, sometimes little tid-bits of information about how the process occurs get lost. One of the important aspects of a mail marketing campaign is Bulk Mail. Bulk Mail is the concept of receiving a discount on large numbers of postage items.  When you propose to mail with Australia Post, and are looking at posting more than 300 …

Maybe you’re struggling for marketing ideas, or maybe you need to come up with a diverse marketing strategy and need some additional ideas. Maybe you should consider throwing Direct Mail Marketing into the mix. But what exactly is direct mail? In relation to marketing and advertising, the term Direct Mail refers to any printed media, such as letters, ads, dl cards or postcards that are delivered via the postal service, this may be as simple as sending a few promotional coupons to your most valued customers using Australia Post, or hiring a contracted courier to deliver thousands upon thousands of …

Our new website is launched and still under development. We would appreciate your feedback!